What does the hybrid workplace mean for marketers who use direct mail?
Sending Direct Mail in the Era of Hybrid Workplaces
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Using TikTok for Business: A Young, Cool Guy Schools Me
Age is nothing but a number. It only matters how young you feel. The platitudes go on, but as people get older, it’s generally accepted that they lose touch with what’s cool to younger generations. Technically, I’m a millennial. Being born at the cusp, however, means I’m in a super special subset referred to as…
Reminder: It’s OK To Break Up With an Underperforming Social Media Channel
You may love using social media to promote your business, but is is each of your channels worth your love?
8 Reasons Your Nonprofit Organization Needs a Podcast
Did you know that 37% of the United States population—104 million people—listened to at least one podcast in the last month? The format is more popular than ever, with more than 700,000 podcasts available online. So what does this mean for your nonprofit organization or association? In short, it means that you could be missing…
The Ultimate Best Time to Post on Your Social Media Accounts
My social feeds—especially LinkedIn—are constantly filled with updates on the best time to post content to social media. As I read all these updates, I find myself wondering if they are truly applicable to today's users. My belief is that the ultimate best time to post on your social media accounts is NOW. Why? Don't…
How to Get Started With a Content Strategy
We hear all about content creation these days and how important it is to provide value to your customers. But how can you get started if you don't currently have a strategy around content? Just get started. I'm facing this myself right now. I have so many ideas for blog posts but I know the…
Marketing Yourself Is HARD.
Would it surprise you to know that marketers often have a hard time marketing themselves? It's a conundrum, for sure. You're great at what you do for others—so why can't you just do it for yourself? I think the problem comes (at least for me) when overthinking takes over. If I'm writing for another company,…
Using Color for Your Personal Brand
One of my favorite quotes in Steel Magnolias is, "My colors are blush and bashful." In the movie, Shelby is describing her wedding colors—which the rest of her family says make the church look like it's drenched in Pepto Bismol. But Shelby knows one of the best ways to anchor your personal brand is with…