Using TikTok for Business: A Young, Cool Guy Schools Me

Age is nothing but a number. It only matters how young you feel. The platitudes go on, but as people get older, it’s generally accepted that they lose touch with what’s cool to younger generations. Technically, I’m a millennial. Being born at the cusp, however, means I’m in a super special subset referred to as…

8 Reasons Your Nonprofit Organization Needs a Podcast

Did you know that 37% of the United States population—104 million people—listened to at least one podcast in the last month? The format is more popular than ever, with more than 700,000 podcasts available online. So what does this mean for your nonprofit organization or association? In short, it means that you could be missing…

The Ultimate Best Time to Post on Your Social Media Accounts

My social feeds—especially LinkedIn—are constantly filled with updates on the best time to post content to social media. As I read all these updates, I find myself wondering if they are truly applicable to today's users. My belief is that the ultimate best time to post on your social media accounts is NOW. Why? Don't…

Using Color for Your Personal Brand

One of my favorite quotes in Steel Magnolias is, "My colors are blush and bashful." In the movie, Shelby is describing her wedding colors—which the rest of her family says make the church look like it's drenched in Pepto Bismol. But Shelby knows one of the best ways to anchor your personal brand is with…